Annual Report
About the Project
Innovation and Impact - Eckerd's theme for 2014's annual report, demonstrates the organization forward thinking approach to provide services and system reforms that support the company's mission, "Provide and share solutions that promote the well-being of children and families in need of a second chance".  Eckerd wanted to integrate their current offer-set impacting the children they serve through the use of statistic and FY14 data results.  All while maintaining the organization focus on the what matters most - the kids.

Project Info
  • Print distribution target: Donors and business partners
  • Electronic distribution target: All general audience
  • Distribution mediums:  Bulk mail services, e-mailer announcement, social media venues, online presence

Responsibilities
  • Creative of visual design concept and layout structure
  • Instrumental on copy direction and elements population
  • Project manager for production schedule and deadlines
  • Print and mail services bidding and coordination
  • Photo shoot coordination, photography art direction and enhance image manipulations to provide visual impact results
  • Customized data info graphics
  • E-blast visual layout and distribution
  • Web banner development for social media posting/sharing