Social Media Campaign
About the Project
#GivingTuesday has grown throughout the past few years and has received international awareness.  In 2014 Eckerd decided to partner with #GivingTuesday in efforts to maximize awareness, engagement and seasonal donations.  As a one day event, it was essential to develop a campaign that would set the stage to the event date while still informing viewers who Eckerd is and how their donation impact children and families.  This one week awareness / fundraiser campaign generated impressive outcome through internal audiences and internationally through their hashtag impressions.

Project Info
  • Audience: All general audience and existing donors
  • Medium: Facebook, Twitter, website, E-blast
  • Duration: 1 week
  • Text donation and online donation options

Internal Outcomes
  • Facebook + Twitter Organic Impressions: 13,000+
  • Engagement (likes & sharing): 500+

#GivingTuesday International Outcomes
  • Partner Participation: 27,000+
  • Countries: 68
  • Hashtag used: 754,000+
  • Facebook reach: 335,000+
  • Twitter: 39,000+

Responsibilities
  • Main concept and messaging approach
  • Development of all visuals for social media awareness posts
  • Main campaign visuals for website, e-blast, donation page and social media announcement