Branding Execution
About the Project
Eckerd E-Nini-Hassee is one of the original outdoor residential program established in 1969 with a capacity of 60 beds and an average of 6 - 9 months stay.  In 2009 the program went through a transformation from government juvenile justice contract referrals to public domain self-referrals.  To support this transition effort, targeted marketing campaigning and materials was developed to re-focus their service offerings to this new audience.

Project Info
  • Audience: Parent with struggling pre-teen/teen and private referral sources
  • Mediums: Print, website, pay-per-click Google campaigns and Google grant campaigns, AdWords keyword targeting and targeted landing pages
  • Website traffic: 3,000+ monthly
  • Conversions: 20+ monthly online enrollment application 

Responsibilities
  • Creative design concepts for collateral materials 
  • Photo shoot coordination and art direction
  • Video shoot coordination of alumnus for video stories
  • Image manipulations for website population and layout 
  • Communication template development
  • Google campaigns web banners development
  • Conferences / trade show visual displays
  • Print Advertising
  • Work with teams to ensure set-up of Google analytic and tracking were in place to support varies online campaigns